Why is social media beneficial to businesses?
The concept of social media has been around since the late 90s. It’s a constantly changing platform that allows us to keep up with friends, family, workmates, and (for some reason) people you went to school with that you don’t actually talk to anymore.
Talking instantly with friends, sharing photos and content, recording live videos. Oh, the list is endless! There’s no denying the impact social media has had on our lives. With many people owning smartphones and downloading the apps for their favourite platform, we are more connected than ever.
But social media isn’t just great for your personal life. It’s also a fantastic way to engage with your customers. More and more businesses are making use of social media marketing, and it’s no wonder when you consider that over 2.46 billion people all over the world use these sites.
Here’s a rundown of five reasons why we believe social media is beneficial to businesses.
Increasing Customer Loyalty
Social media platforms such as Twitter, Facebook, LinkedIn and Instagram make it easier than ever to connect with customers. Many people who use your brand will want to follow you on social media for all the latest updates on new products, sales, discount codes, or to simply be part of a community of like-minded people. Social media is also a great way of building customer loyalty. A study by Ambassador found that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Developing Brand Authority
Social media also helps to develop your brand as an authority. Think about it: if someone wants to compliment a product, brag about it or simply show it off, they will most likely do that by sharing a post on social media. The more people talk about you on social platforms, the more valuable and authoritative you will seem to new users.
Improving SEO rankings
On top of regularly updating a blog, optimising metadata and ensuring good backlinks, Google and other search engines, now place a lot of importance on social media preferences when it comes to rankings. It’s therefore not only imperative to have social media accounts, but to be active on them. Social accounts send a kind of signal to search engines that your brand/company/business, is legitimate, credible and trustworthy.
Easily Sharing Content
Thanks to social media, sharing content is easier than ever before! We already stated that your customers use their social media accounts to share all kinds of content, so you’ll want to make sure that your website, marketing emails and other associated content is easily shareable by embedding social icons.
Gain valuable Insights
From a business perspective, this is possibly the most important point to take note of. Social media can give you a valuable insight into who your customers are, what they like, what they are interested in and what they have to say about your business.
We are always growing and adapting our social media services. Get in touch with us today to find out more about how we can help you with social media, online advertising or online marketing.